Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K1079

SecurityGOOG / Alphabet Inc.
InstitutionSmith Shellnut Wilson Llc /adv
Latest Disclosed Ownership10,130 shares
Latest Disclosed Value $ 2,467,162
Smith Shellnut Wilson Llc /adv reports 0.45% increase in ownership of GOOG / Alphabet Inc.

On October 27, 2025 - Smith Shellnut Wilson Llc /adv filed a 13F-HR form disclosing ownership of 10,130 shares of Alphabet Inc. (US:GOOG) valued at $2,467,162 USD as of September 30, 2025. The entity filed a previous 13F-HR on August 5, 2025 disclosing 2,680 shares of Alphabet Inc.. This represents a change in shares of 0.45% during the quarter. The current value of the position is $3,705,149 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2025-10-27 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 10,130 45 0.45 2,467 37.98 0.9478
2025-08-05 2025-06-30 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,085 0 0.00 1,789 13.52 0.7758
2025-04-17 2025-03-31 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,085 0 0.00 1,576 -17.97 0.7221
2025-03-04 2024-12-31 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,085 25 0.25 1,921 14.22 0.8502
2024-10-31 2024-09-30 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,060 0 0.00 1,682 -8.89 0.7603
2024-07-26 2024-06-30 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,060 0 0.00 1,845 20.51 0.8958
2024-05-01 2024-03-31 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,060 0 0.00 1,532 8.05 0.8121
2024-02-21 2023-12-31 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,060 0 0.00 1,418 6.86 0.8132
2023-11-14 2023-09-30 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,060 0 0.00 1,326 9.05 0.8116
2023-08-04 2023-06-30 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,060 -200 -1.95 1,217 13.96 0.6863
2023-05-12 2023-03-31 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,260 0 0.00 1,067 17.25 0.6485
2023-02-13 2022-12-31 13F ALPHABET INC - CL C CAP STK CL C 02079K107 10,260 -1,220 -10.63 910 -17.57 0.5621
2022-11-03 2022-09-30 13F ALPHABET INC - CL C CAP STK CL C 02079K107 11,480 10,896 1,865.75 1,104 -13.55 0.7340
2022-08-02 2022-06-30 13F ALPHABET INC - CL C CAP STK CL C 02079K107 584 -15 -2.50 1,277 -23.67 0.7908
2022-05-02 2022-03-31 13F ALPHABET INC - CL C CAP STK CL C 02079K107 599 -96 -13.81 1,673 -16.81 0.8757
2022-02-03 2021-12-31 13F ALPHABET INC - CL C CAP STK CL C 02079K107 695 61 9.62 2,011 18.99 0.9958
2021-11-12 2021-09-30 13F ALPHABET INC - CL C COM 02079K107 634 76 13.62 1,690 20.80 0.9779
2021-08-12 2021-06-30 13F ALPHABET INC - CL C COM 02079K107 558 30 5.68 1,399 28.11 0.8140
2021-04-06 2021-03-31 13F ALPHABET INC - CL C COM 02079K107 528 10 1.93 1,092 20.40 0.6666
2021-02-05 2020-12-31 13F ALPHABET INC - CL C COM 02079K107 518 12 2.37 907 21.91 0.5407
2020-11-12 2020-09-30 13F ALPHABET INC - CL C COM 02079K107 506 0 0.00 744 4.06 0.2780
2020-08-26 2020-06-30 13F ALPHABET INC - CL C COM 02079K107 506 0 0.00 715 21.60 0.5122
2020-04-20 2020-03-31 13F ALPHABET INC - CL C COM 02079K107 506 0 0.00 588 -13.15 0.4931
2020-02-05 2019-12-31 13F ALPHABET INC - CL C COM 02079K107 506 0 0.00 677 9.72 0.4512
2019-11-06 2019-09-30 13F ALPHABET INC - CL C COM 02079K107 506 -46 -8.33 617 3.35 0.4570
2019-08-14 2019-06-30 13F ALPHABET INC - CL C COM 02079K107 552 -89 -13.88 597 -20.61 0.4484
2019-05-14 2019-03-31 13F/A-1 ALPHABET INC - CL C COM 02079K107 641 0 0.00 752 13.25 0.5953
2019-05-13 2019-03-31 13F ALPHABET INC - CL C COM 02079K107 641 0 664
2019-02-13 2018-12-31 13F ALPHABET INC - CL C COM 02079K107 641 0 0.00 664 -13.20 0.7114
2018-10-09 2018-09-30 13F ALPHABET INC - CL C COM 02079K107 641 0 0.00 765 15.73 0.6850
2018-04-24 2018-03-31 13F ALPHABET INC - CL C COM 02079K107 641 641 661 0.5681
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.