Sally Beauty Holdings, Inc.
US ˙ NYSE ˙ US79546E1047

SecuritySBH / Sally Beauty Holdings, Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership735,465 shares
Latest Disclosed Value $ 10,186,191
UBS Group AG ownership in SBH / Sally Beauty Holdings, Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 735,465 shares of Sally Beauty Holdings, Inc. (US:SBH) valued at $10,186,190 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 864,143 shares of Sally Beauty Holdings, Inc.. This represents a change in shares of -14.89% during the quarter. The current value of the position is $8,884,417 USD.

UBS Group AG has a history of taking positions in derivatives of the underlying security (SBH) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

SBH / Sally Beauty Holdings, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 735,465 -128,678 -14.89 10,186 -17.33 0.0003
2026-01-29 2025-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 864,143 -335,899 -27.99 12,323 -36.93 0.0004
2025-11-13 2025-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 1,200,042 -1,361,482 -53.15 19,537 -17.64 0.0031
2025-08-14 2025-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 2,561,524 907,467 54.86 23,720 58.80 0.0041
2025-05-13 2025-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 1,654,057 1,032,089 165.94 14,936 129.82 0.0027
2025-02-14 2024-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 621,968 487,342 362.00 6,500 255.91 0.0012
2024-11-14 2024-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 134,626 101,381 304.95 1,827 412.92 0.0004
2024-08-14 2024-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 33,245 -33,448 -50.15 357 -57.00 0.0001
2024-05-13 2024-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 66,693 5,577 9.13 828 2.10 0.0002
2024-02-09 2023-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 61,116 57,935 1,821.28 812 3,019.23 0.0002
2023-11-09 2023-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 3,181 -32,652 -91.12 27 -94.12 0.0000
2023-08-11 2023-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 35,833 30,825 615.52 443 466.67 0.0001
2023-05-12 2023-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 5,008 2,610 108.84 78 160.00 0.0000
2023-02-08 2022-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 2,398 -4,363 -64.53 30 -64.71 0.0000
2022-11-10 2022-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 6,761 2,777 69.70 85 80.85 0.0000
2022-08-10 2022-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 3,984 -1,425 -26.34 47 -44.05 0.0000
2022-05-16 2022-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 5,409 -30,584 -84.97 84 -87.37 0.0000
2022-02-14 2021-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 35,993 28,623 388.37 665 436.29 0.0002
2021-11-15 2021-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 7,370 3,176 75.73 124 33.33 0.0000
2021-08-13 2021-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 4,194 -71,422 -94.45 93 -93.89 0.0000
2021-05-12 2021-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 75,616 37,313 97.42 1,522 205.01 0.0005
2021-02-11 2020-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 38,303 -51,060 -57.14 499 -35.78 0.0002
2020-11-12 2020-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 89,363 29,942 50.39 777 4.44 0.0003
2020-07-31 2020-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 59,421 -15,722 -20.92 744 22.77 0.0003
2020-05-01 2020-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 75,143 -243,522 -76.42 606 -89.58 0.0003
2020-02-14 2019-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 318,665 -172,975 -35.18 5,815 -20.56 0.0020
2019-11-14 2019-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 491,640 474,009 2,688.50 7,320 3,014.89 0.0028
2019-08-14 2019-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 17,631 -3,109 -14.99 235 -38.48 0.0001
2019-05-14 2019-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 20,740 -953 -4.39 382 2.96 0.0002
2019-02-14 2018-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 21,693 -6,512 -23.09 371 -28.52 0.0002
2018-11-14 2018-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 28,205 7,783 38.11 519 58.23 0.0002
2018-08-14 2018-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 20,422 -2,255 -9.94 328 -12.06 0.0001
2018-05-15 2018-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 22,677 -179,279 -88.77 373 -90.15 0.0002
2018-02-14 2017-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 201,956 106,072 110.63 3,788 101.81 0.0016
2017-11-14 2017-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 95,884 55,176 135.54 1,877 127.52 0.0009
2017-11-14 2017-06-30 13F/A-1 SALLY BEAUTY HLDGS COM 79546E104 40,708 -1,779 -4.19 825 -5.06 0.0004
2017-08-14 2017-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 40,708 -1,779 825
2017-11-14 2017-03-31 13F/A-1 SALLY BEAUTY HLDGS COM 79546E104 42,487 2,964 7.50 869 -16.76 0.0005
2017-05-12 2017-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 42,487 2,964 869
2017-02-14 2016-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 39,523 -6,654 -14.41 1,044 -11.90 0.0006
2016-11-14 2016-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 46,177 4,366 10.44 1,185 -3.66 0.0007
2016-08-12 2016-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 41,811 -414 -0.98 1,230 -10.02 0.0008
2016-05-12 2016-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 42,225 -2,958 -6.55 1,367 8.49 0.0009
2016-02-16 2015-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 45,183 -6,118 -11.93 1,260 3.36 0.0008
2015-11-13 2015-09-30 13F SALLY BEAUTY HLDGS COM 79546E104 51,301 -15,884 -23.64 1,219 -42.55 0.0009
2015-08-14 2015-06-30 13F SALLY BEAUTY HLDGS COM 79546E104 67,185 -16,116 -19.35 2,122 -25.88 0.0014
2015-05-14 2015-03-31 13F SALLY BEAUTY HLDGS COM 79546E104 83,301 -2,000 -2.34 2,863 9.19 0.0020
2015-02-17 2014-12-31 13F SALLY BEAUTY HLDGS COM 79546E104 85,301 85,301 2,622 0.0018
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-12 2023-03-31 13F SALLY BEAUTY HLDGS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-08 2022-12-31 13F SALLY BEAUTY HLDGS COM Call 279,000 3,493 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-12 2023-03-31 13F SALLY BEAUTY HLDGS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-08 2022-12-31 13F SALLY BEAUTY HLDGS COM Put 700,000 8,764 n/a n/a n/a
2019-11-14 2019-09-30 13F SALLY BEAUTY HLDGS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-08-14 2019-06-30 13F SALLY BEAUTY HLDGS COM Put 385,000 5,136 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.